Life insurance is a key part of your financial security. Which type of product is right for you?

| Term life | Permanent life | Universal life |
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| Provides you with affordable coverage for a set period of time (e.g. 1, 5, 10 or 20 years). | Provides you with lifetime coverage that's more cost-effective than term insurance over the long run. | Not only will you be covered for life, but you can also grow your savings tax-free! |
It's the right choice for you if: - You've got dependent children
- You've got debts that need short-term protection
- You're a business owner with substantial start-up costs
| It's the right choice for you if: - You want to leave your loved ones an inheritance
- You want to be able to stay insured, no matter what happens to your health after you take out the coverage
| It's the right choice for you if: - You want to leave your loved ones an even bigger inheritance
- You've maxed out your RRSP or TFSA contributions
- You're in business and want to protect your company
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| Find out what our term life insurance products can do for you! | Find out what our permanent life insurance products can do for you! | Find out what our universal life insurance products can do for you! |
How do these products stack up?
To find out more, check out our comparison table.