Since June 18, 2017, each participant who logs on to the participant services website is invited to watch their new personalized video. Participants get to meet Penny, our friendly virtual financial guide, in the relaxed atmosphere of a coffee shop.
Penny speaks directly to the participant, using their name and the data they've entered in On Target Retirement® tool, specifically their retirement income, plan contributions and financial goals. Depending on their situation, Penny makes pertinent observations, encourages them to take certain steps (like reviewing and adjusting their information in On Target Retirement), and congratulates them on the progress they have made so far. If they follow Penny’s recommendations, participants will likely have a new video to watch.
Those who have not yet visited the website will receive a video via email in the coming weeks. For security reasons, the emailed video doesn’t reference participant financial data, rather it encourages them to register on the website and benefit from using the On Target Retirement tool.
Our goal is to encourage our participants to become more engaged with their retirement savings, and we’re confident these personalized videos will do just that. We are proud that this series of personalized video – an industry first – can serve as a helpful complement in getting participants to use On Target Retirement.