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Note: The information in brackets describes the visual and audio content of the video, and the rest of the text corresponds to spoken content.
[Situation: Throughout the video, a narrator presents the Your Way Desjardins app, and a character named Penny talks about the importance of saving.]
[Action: A smartphone is positioned over an image, which causes additional information to appear onscreen.]
At Desjardins Insurance, we make retirement planning fun, and easy to understand with augmented reality.
[Action: A young girl appears onscreen.]
Introducing, Penny – a wise little six-year old, whose mother has made sure she has a good understanding of the value of saving for the future.
Penny: My mom works at Desjardins, and she says the sooner I save, the sooner I can play with my friends all day.
[Image: Penny saves $100 a month for 30 years and earns $33,000 in interest. A young boy saves $200 a month for 15 years and earns $13,000 in interest.]
Penny takes what can be a complicated subject -- and explains it your way, plain and simple.
Here’s how it works….
Simply download an application called Your Way Desjardins. It works on iPhones, iPads and Androids.
Then, using the app, hold your device over the target image, and watch it come to life!
Penny: Hey! Wanna see a trick? This is called saving. My name is Penny, and I can teach you how to do that, you know. What do you want to learn?
Choose between a number of different education videos.
Penny: Wanna know if you’re saving enough to retire?
And hang on to your Penny dollar. We’ll be adding more education videos in the future.
Who says retirement planning is boring?
Penny: What do you want to do when you grow old?